Infinity Blue

Infinity Blue is a circular colour-sharing system that recovers synthetic indigo from denim waste. Using a natural process that is free of harsh chemicals, it transforms waste denim into a colour resource. 

By sourcing colour from waste, Infinity Blue challenges us to see the value in what we discard and envision a future where colour is shared and endlessly reusable. 

In collaboration with Blackhorse Lane Ateliers, London's only selvedge denim maker, a pair of jeans were printed with the indigo extracted from 50g of their denim offcuts - showcasing the circular potential of indigo colour recovery.